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Verizon-AOL Deal Fueled By Data

“Industry observers say Verizon intends to acquire AOL for its ad-tech capabilities,” writes Advertising Age. “But behind all good ad tech is data -- and lots of it. Both companies complement one another when it comes to data -- especially in terms of mobile location and behavioral data.

“Verizon gets an ad-tech platform from AOL, but the wireless firm will help AOL connect the dots to enable the robust cross-platform ad campaigns advertisers desire,” the article continues.

Cross-platform ad campaigns is the new name of AOL’s programmatic game, as the company recently unveiled its long-awaited “One by AOL” cross-screen programmatic ad platform.



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