SC Johnson has selected Omnicom’s PHD for global media-buying duties after a review that began earlier this year. Maxus, part of WPP’s GroupM was the incumbent.
The buying review follows the company’s January decision to award PHD global communications planning duties after a separate review that also included Maxus.
The planning assignment covers approximately $300 million in brand expenditures and is managed out of PHD’s Chicago office.
The broader buying assignment is significantly bigger. Estimates for the company's global spend have been as high as $1 billion in recent years, although sources indicated that going forward it will about $600 million globally with about $300 million allocated to the U.S.
“We are pleased to partner with PHD for global media buying,” said Fisk Johnson, Chairman and CEO, SC Johnson. “After an extensive assessment, we are confident that PHD has the capability and global footprint to help us drive greater efficiencies and reduce complexity.”
The household products giant said that PHD will work with both of the company’s creative agencies, including sibling shop BBDO and Ogilvy, part of WPP. The company continues to work with both creative agencies globally.
SC Johnson brands include Pledge, Ziploc and Shout, among many others.
The SC Johnson buying win is the latest in a string of new business wins that PHD has garnered under the new regime of U.S. CEO Nathan Brown and Will Wiseman, President, U.S. Strategy and Planning, both of whom joined the agency last year. In addition to the SCJ planning account, recent wins include Converse and Kohler.