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Google Tells Brands They Are Not Ready For Mobile

Most marketers still haven't grasped the importance of mobile, although devices outnumber humans, according to Google UK Sales Director Martijn Bertisen. Speaking at IAB Mobile Engage, Bertisen suggested most brands have not built a better experience on mobile as compared to desktop. He said: "I would disagree that as an industry, as marketers, that we are even ready for the mobile phone. Very few of you could put down your mobile phone and show me that the Web site for your company is better than the experience I get on desktop."


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