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Kia Motors Signs Channel 5 Crime Drama Sponsorship Deal
- The Drum, Friday, May 15, 2015 6:57 AM
Kia Motors has signed on as sponsor of crime drama on Channel 5 unleashing a series of tongue-in-cheek idents depicting driving dramas. Launched Wednesday, the 5-, 10- and 15-second ads will run alongside Channel 5’s flagship dramas including "CSI," "The Mentalist," "NCIS" and more. The series of idents aim to catch viewers' attention by drawing them into an individual drama.
