NEW! Talwar Bindi: A Life-Saving Dot That Dispenses Iodine To Wearer
- by Amy Corr @MediaPostOTL, May 15, 2015
Simple, yet life-changing. Millions
of women living in rural India suffer from diseases that are linked to an iodine deficiency. To ensure that women get their required dosage of iodine, Grey Group Singapore's
philanthropic arm, Grey for Good, partnered with the NGO, Neelvasant Medical Foundation and Research Center, to produce iodine patches, or the Life-Saving Dot. The Life-Saving
Dot is worn as a bindi: forehead art that adorns almost all Indian women. Since mid-March, the Life-Saving Dot has been distributed to Badli village (near New Delhi), Niphad-rural (Maharastra),
Peth-tribal (Maharastra) and Kopergaon/Sinner (Maharastra). See a video about the life-saving dot here.
advertisement
advertisement
