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Ad Within Porn Video Raises Cancer Awareness

M&C Saatchi Sydney has teamed up with aptly-named Australian charity The Blue Ball Foundation and LA adult film studio Digital Playground to create a “pornterruptive” public health message, for young males to perform a health check. It is reportedly the world-first public health message in the middle of a real adult movie, featuring a demonstration of how to check for testicular cancer. NSFW, probably.

Read the whole story at Digital Buzz Blog »

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