Razorfish Global is solidifying its focus on data sciences by naming Samih Fadli as its first Chief Intelligence Officer. In this newly created position, Fadli will lead Razorfish Global’s Data Intelligence Practice and rapidly expand the organization’s marketing intelligence and data sciences practices. He will also lead the global deployment of the Nexus Operating System (OS), which is designed to simplify the omnichannel experience by integrating customer data and interactions across all major touchpoints at enterprise scale.
In addition, Fadli will work closely with leadership across Publicis.Sapient to drive innovative customer experiences for clients across SapientNitro, Razorfish, Rosetta and DigitasLBi, and build on key collaborative partnerships with some of the world’s leading data technology companies -- including Adobe, Microsoft, Google, Amazon Web Services, IBM, Oracle, SAP, and others. He will report to Tom Adamski, global chief executive officer, and will serve on the Global Leadership Team. Fadli will be based in the Seattle office.
“Data is the most critical ingredient for business transformation because it allows us to offer clients both human benefit and business impact,” said Adamski. “Finding the right leader for this role has been one of my highest priorities, and I’m thrilled to welcome Samih to the Razorfish Global team. He brings more than 20 years of global leadership experience and an exceptional track record of managing large, integrated teams across ad tech, data mining and analysis, e-commerce, digital, media and Silicon Valley hi-tech organizations.”
Fadli has extensive experience with all consumer data platforms and has developed a numerous mathematical algorithms throughout his career designed to solve client-specific challenges and deliver personalized customer experiences. He joins Razorfish Global from Gravity4, Inc., where he led global engineering and programmatic capabilities across its Demand Side Platform (DSP), real-time bidding (RTB) and AppCenter platforms. He also managed the integration of the Data Management Persona Store (DMP) capable of multichannel aggregation of first- and third-party data, including ad exchanges such as AppNexus, FBX, Google DoubleClick.
Over his career, Fadli also worked at Grid Dynamics as the global chief technology officer and has held leadership posts including CTO Americas, SVP Innovation Lifecycle and Incubation at Avanade, Inc. (a joint venture between Accenture & Microsoft); Principal Architect, Technology & Engineering Officer at Infosys Technologies, Ltd; and CTO, global solutions delivery at Satyam Computers, Inc.