BIZ DEV: GNC Hires Three Agencies

Following a review, GNC hired three agencies: Consigliere will handle brand management, creative and advertising; CROSSMEDIA will handle media and communications planning and 22Squared is charged with digital and social media duties. GNC spent $43.4 million on measured media in 2014, down from $50.6 million spent in 2013, according to Kantar Media.
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