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Wonga Returns To Advertising With More Responsible Brand Messaging

  • The Drum, Tuesday, May 19, 2015 6:46 AM

Short-term loan provider Wonga is attempting to arrest a recent decline in its fortunes with the unveiling of new product features and a ‘Credit for the real world’ marketing campaign geared toward improving its public image. The new approach seeks to reduce the numbers of young or vulnerable people using its services by working with media companies to self-impose screening restrictions following a six month suspension of all advertising in the UK. This will limit exposure to audiences under the age of 18.

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