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Breakthrough As Advertisers Pay The Same For Print As Digital At The 'Times'

Times advertisers are to begin paying the same rate for display advertising in the title's tablet edition as they do in print. The agreement, reached with a number of key ad agencies, is being seen by insiders as a major breakthrough in terms of making money from digital journalism. Web site advertising is typically offered at a fraction of the price of print. Advertising rates on page-turning tablet editions has also so far lagged behind.

Read the whole story at Press Gazette »

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