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'Haters' Dropped As Adidas Video Hints At News Boot Launches

After launching a major football boot campaign with “Haters” in January, a video released by the brand yesterday shows players including Leo Messi and Luis Suarez announcing the end of adidas’ existing range of football boots, including the Predator, f50, 11Pro and Nitrocharge. The video also hints at the launch of a new range of boots, including a model called “Ace 15,” set to launch on May 25th and appear at the Champions League Final.

Read the whole story at Marketing Week »

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