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Cartier Customizes Mobile Experience

French jeweler Cartier is encouraging mobile readers of New York magazine’s blog The Cut to explore gemstone-specific content and find their fit. The brand has been promoting its Amulette De Cartier collection recently and this latest effort continues to guide consumer focus. By maintaining a consistent message across platforms and channels, Cartier increases the likelihood that this collection is remembered.

Read the whole story at Luxury Daily »

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