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Gen Z Wants Positive Gender Views And Mobile-Friendly Content From Brands

A survey of 1,000 individuals ages 12-19 from both the US and UK, by The Innovation Group, found that 82% of respondents do not care about sexual orientation and, with 88% of those surveyed saying they’re exploring their sexuality more than in the past, there is also a clear dislike towards gender stereotypes in commercials. Brands would also be wise to embrace mobile-ready content, with 86% of respondents using their smartphones multiple times a day and 70% watching more than two hours of YouTube content a day.

Read the whole story at Marketing Week »

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