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Viacom Launches Innovation Group For Customised Digital Campaigns

  • Campaign, Wednesday, May 20, 2015 6:43 AM

Viacom International Media Networks (VIMN -- home to MTV, Nickelodeon, Comedy Central and Channel 5 -- has formed a commercial innovation group to help advertisers create customised, content-led digital and social campaigns. The group will work with new and existing Viacom clients to help develop data-driven marketing solutions across Viacom’s portfolio of brands. The focus is on developing partnerships with third-party social media platforms for advertisers.

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