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Rite Aid Features Wellness + In New Campaign

Rite Aid on Monday launched a new integrated marketing campaign in support of wellness+ with Plenti, created by Rite Aid’s long-time agency partner MARC U.S.A. The new television spot shows how consumers can benefit from Rite Aid joining forces with their other favorite brands. The campaign is designed to reach not only Rite Aid customers but also customers of other Plenti partners including AT&T, Exxon, Macy’s, Mobil, Nationwide, Direct Energy, Enterprise Rent-A-Car and Hulu.

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