financial services

Postal Service Launches 'Watch Us Deliver' Campaign

The U.S. Postal Service is launching a multi-channel effort that includes an online dashboard giving real-time postal statistics and showcasing campaign assets.

The dashboard, which launched May 19, features a collection of live counters, impressive postal facts and entertaining modules, like the Live Eagle Cam—a 24/7 stream of rescued American bald eagles “Independence” and “Franklin.”

“This campaign is designed to build on the strong momentum in our package delivery business and to highlight the many ways the Postal Service is changing and improving,” says Betty Su, USPS executive director of brand marketing, in a release.

The campaign, from McCann Erickson New York, strives to communicate the “compelling reasons” to do business with the Postal Service, Su adds, such as improved tracking capabilities with USPS Tracking for all Priority Mail products. Customers can sign up for MyUSPS to receive text messages and email alerts that provide estimated time of delivery.



The improved tracking system uses up to 11 scanning points from sender to receiver. Packages can be traced online, over the phone or via the U.S. Postal Service mobile app.

“The campaign does include our usual assets with TV, print and digital. Our dashboard is the newest feature to creatively communicate how much our brand continues to change and improve,”

The campaign highlights other service changes including the introduction of seven-day package delivery and bringing convenience to the doorsteps of customers nationwide with at-home package pickup.

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