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Geofencing Seen As Option for Travel Industry

Digital marketing executives at the Mobile Media Summit Upfront at Internet Week 2015 conference suggested that geofencing could be an optimal solution to enhance mobile’s influence on the travel sector, as location-based targeting takes off and more resorts become comfortable with sending personalized deals to consumers in the vicinity. During the “Audience Intelligence and Travel in Mobile session,” the executives discussed how their clients are using geofencing, a strategy that is experiencing lifts in spend for participating marketers, and agreed that the travel sector is one of the most forward-thinking industries when it comes to mobile. Consumers’ increasing tendencies to book last-minute vacations or business trips on mobile has also boosted the sector, which is expected to become even more digitally inclined as wearables take off.

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