Gatorade has created a 60-second spot dedicated to a specific kind of sweat: earned sweat. "We Love Sweat" is perfectly voiced by Michael Jordan, a man who knows a thing or two about the topic. Athletes push themselves hard and pick themselves up when they fall. The more they sweat, the more they will achieve in the long run. "That's the sweat that comes out when greatness goes in," closes the ad, seen here. Look out for cameos from JJ Watt, Serena Williams, April Ross and Usain Bolt. TBWA\Chiat\Day LA created the campaign.