News that Blinkx, the video advertising company, posted a pre-tax loss of $25 million this week for the year to the end of March 2015 should raise alarm bells for those in the online
advertising business. The industrywide concerns about the reliability of current online data in terms of video views are not dissipating. It has forced Blinkx to invest in more partnerships with
groups including Nielsen, Integral Ad Science, Forensiq and DoubleVerify, which has dramatically impacted its bottom line.