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Legal & General Turns To WPP Agencies

  • Campaign, Thursday, May 21, 2015 6:40 AM

Legal & General, the financial services group, has appointed the WPP agencies J Walter Thompson London, Wunderman and Mindshare to handle its creative and media business. Periscopix, the Merkle agency, has been selected to work on paid search and programmatic display. Engine, Iris, OMD, Fundamental Media and Jellyfish, a digital marketing agency, were involved in the pitch process. Legal & General called the pitch in January, saying that it wanted to take its brand and marketing "to the next level". 

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