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Microsoft Hopes To Humanize With Windows 10 And Microsoft Edge

  • Adweek, Thursday, May 21, 2015 8 AM

Microsoft's Kathleen Hall, corporate VP of global advertising and media, is gearing up for the launch of the brand new Windows 10 platform and the new Microsoft Edge browser. As part of the campaign for the new software, she wants to imbue Microsoft with qualities one doesn't typically associate with the company: transparency, honesty, and humanity. M:United, the Microsoft arm of McCann is working on the new campaign for Microsoft. 

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