BIZ DEV: Solve Wins Shopko Stores

Shopko Stores, headquartered in Green Bay, Wisconsin, tapped Solve as its agency of record, following a review. The retail chain operates close to 350 stores in 22 states. The agency will be responsible for brand positioning, target audience definition, and traditional, digital, social and in-store creative. "Shopko is undergoing a remarkable business transformation driven by an aggressive new leadership team and vision," said John Colasanti, CEO of Solve. "We're excited about the opportunity to infuse fresh energy into the Shopko brand." Work will launch later this year. Shopko spent $8.6 million on measured media in 2014, up from $7.4 million spent in 2013, according to Kantar Media.
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