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BBC Global Audience Claimed To Reach 308 Million Per Week

The BBC claims to reach a record 308m people a week across the world after changing the way it counts its audience. The corporation now includes entertainment content, Facebook and YouTube views as well as BBC News usage in its estimate. Its public aim is to have a global reach of 500m people by 2022. On this day last year, a report commissioned by head of BBC News James Harding and written by Sir Howard Stringer suggested that the corporation was “punching well below its weight in the digital world.”

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