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DMA Merges With IDM

The Direct Marketing Association (DMA) and the Institute of Direct and Digital Marketing (IDM) have announced a merger to create one leading body in the one to one marketing industry. Led by CEO Chris Combemale, the DMA and IDM will continue to operate as individual brands as the combined business aims to protect and grow the industry. According to the firms, the new organisation will be the largest marketing trade body in Europe, serving a £14.2 billion industry with a workforce of over 530,000 people.

Read the whole story at The Drum »

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