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Questions Surround Twitter's Health

Despite its attention to advertiser needs, Twitter’s business model just isn’t cutting it, according to Bloomberg Businessweek. “Revenue missed estimates in the first quarter, and the company scaled back expectations for the current period and this year,” it writes. Meanwhile, “Twitter executives … can’t deny some hard facts: The company’s user base is still small, and its technology for tracking and measuring ads is still relatively primitive.”

Read the whole story at Bloomberg »

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