Deutsch has hired Ogilvy intelligence
chief Madonna Deverson to oversee its brand intelligence.
Deverson, who will serve as executive vice president-brand experience will be based out of Deutsch LA, but will
service both its East and West Coast operations, reporting to strategy chiefs in New York and Los Angeles.
She joins from WPP's Ogivly & Mather where she was senior
partner, executive director and head of the Intelligence Group.
Deverson previously worked at Leo Burnett, D'Arcy, WCRS and did a stint on the media side at Fox News and
The New York Times.