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Express Adds Apple Pay to Stores

Express is joining the growing list of retailers to roll out Apple Pay in bricks-and-mortar stores in an attempt to further develop customer service by offering a faster checkout and shortening purchasing lines.  The apparel retailer released the option for Apple Pay in all of its stores worldwide on May 21. Express is hoping to generate a more authentic bond with consumers by making sure its customer service is sufficient, and a large faction of that is checkout lines, which Apple Pay significantly reduces.

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