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7-Eleven Ramps Up Mobile Loyalty Platform

Convenience store chain 7-Eleven is ramping up its mobile loyalty platform abroad by rolling out handheld QuickScan devices in Philippines bricks-and-mortar locations to read bar codes on consumers’ smartphones and enable them to redeem their rewards more quickly, pointing to mobile loyalty’s important role for food and beverage marketers. The brand’s regional affiliate, Philippine Seven Corp., is deploying the scanners across 1,300 stores in the Asian country. 7-Eleven’s strategy of offering rewards to frequent shoppers ensures that sales stay up and in-store traffic remains consistent, and is a tactic that many other food and beverage marketers are also leveraging to maintain customer bases in the competitive sector.



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