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Ford Tests On-Demand Car Sharing Service

Ford announced today that its GoDrive car-sharing service is now opening up to the public to make 50 vehicles available at 20 locations across London. Initially launched in closed beta with around 100 people and called City Driving On-Demand, the service is now looking to open up to 2,000 members to share those 50 vehicles. “As cities become more and more congested, people are becoming increasingly open to new means of mobility, and car sharing is proving to be an appealing model,” says Ken Washington, Vice President of Ford Research and Advanced Engineering. “A crucial part of delivering effective car-sharing services is to learn alongside these drivers what best meets their needs and expectations, and complements their location and existing transportation infrastructure.”

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