Around the Net
Prudential's Mobile Card Game Asks Odds Of Living To 100
- The Drum, Thursday, May 28, 2015 9:37 AM
Prudential is playing a game of odds with new digital campaigns, via Droga5, to get people to enjoy thinking actuarially. The “Game of Odds” mobile and online card game prompts players to look at the odds of unlikely situations — such as dating a supermodel or dying from a falling vending machine — and order them from least likely to happen to most likely to happen.
