• Jing Daily, Wednesday, June 3, 2015 12:30 PM

As China’s booming e-commerce market rapidly expands, it’s also in the midst of a mobile revolution that’s taking hold at a fast and furious rate. With mobile sales on pace to eclipse those on PC any day now, luxury brands need to develop their China mobile game plan now more than ever—if they haven’t already. Growth rates of mobile sales in China have not only been massive, they’ve been putting m-commerce on track to become the dominant platform for online purchases in the country. According to iResearch, the first quarter of 2015 saw a staggering 168.3 percent year-on-year increase in mobile sales for a total value of 362.34 billion RMB (about US$58.4 billion). Quarterly growth rates were even higher over the last few quarters, reaching 218.3 percent in Q4 of 2014.

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