NBCU Lines Up Advertisers For 'Playing House' On VOD

Looking to fuel more interest in video on demand for TV advertisers, NBCUniversal has signed up advertisers allowing viewers to watch an upcoming episode of the USA Network comedy “Playing House.”

Samsung, Toyota and Comcast, NBCU's parent, have made deals allowing viewers to watch a following week’s episode on VOD before it airs on USA Network.

Virtually all VOD airings of current TV series allow only previously seen episodes of shows already aired on TV networks to be seen.

For its VOD airing, “Playing House,” a second-year USA show, will have limited commercial breaks -- and those breaks will only have “Playing House”-themed custom creative and brand spots from these exclusive sponsors.

In addition, there will be USA Network on-air integrations and custom advertising co-created by and featuring “Playing House,” executive producers/stars Jessica St. Clair and Lennon Parham.

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Those spots will relate to each “Playing House” episode and air across USA and VOD.

Dionne Colvin Lovely, director, traditional and emerging media, of Toyota Motor Sales USA, states:  “This sponsorship not only allows us to create custom content, but also gives us the flexibility to customize the messages we deliver on different platforms.”

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