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Google And Yahoo Defeat Challenge To Search Results

  • Forbes, Tuesday, June 2, 2015 3:03 PM

Google and Yahoo have defeated a lawsuit by psychologist Carla Ison, a California resident who alleged that the companies wrongly allowed her name to trigger “unauthorized search results,” including paid ads. A California appellate court ruled last week that Ison doesn't have any trademark rights in her name, Santa Clara University law professor Eric Goldman reports on Forbes. “Although no trademark owner is currently challenging Google or any other search engine over selling competitive keyword advertising, no US court ever clearly endorsed the practice, either,” Goldman writes.

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