• Mobile Commerce Daily, Wednesday, June 3, 2015 12:30 PM

Baskin-Robbins is aiming to add garnish to its mobile strategy and drive up sales ahead of Father’s Day by offering consumers the ability to place orders for customized cakes and treats via its online ordering Web site, while sister brand Dunkin’ Donuts continues to leverage mobile instant-win games to drum up excitement for new products. Consumers can view Baskin-Robbins’ inventory on their mobile devices by visiting www.baskinrobbins.com/onlineordering, and may customize selected products by flavor, color and message when available. As customers become increasingly more time-strapped, the ability to place personalized cake orders on mobile prior to holidays will likely resonate wit

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