Harvey Nichols is eschewing the traditional loyalty card in favour of a mobile app that it claims will ensure its programme is “lean, agile, targeted and
personalised”. The app is available on iOS and Android and allows customers to accrue points for every pound they spend in store which can be converted into either money to
spend in store or treats such as dinner at the Oxo tower. Users will also receive “surprises” such as extra points, flash sales and perks such as free cups of tea depending on how much
they spend.
Read the whole story at Marketing Week »
