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Coca-Cola Launches First Campaign Under 'One Brand' Strategy

Coca-Cola Great Britain has unveiled the next phase of Choose Happiness, the first campaign under its new 'one brand' strategy. Following on from the ‘What Are You Waiting For?’ TV ad released last month, the brand yesterday launched ‘Choose Coca-Cola’ – a new ad which showcases its full range. Created by Ogilvy Amsterdam, it aims to brings to life the characteristics of each variant together for the first time. The ad also references the heritage of the brand and includes an array of cultural moments across the decades,

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