• Media Week, Wednesday, June 3, 2015 6:27 AM

Instagram, the photo-sharing site, is making it easier for businesses of all sizes to buy ads on the app, and helping brands target their audience better. The site will allow advertisers to reach users based on demographics and interests. Users will also be given greater control in being able to choose which ads they would like to see. Instagram says that brands are looking to target their ads in more effective ways to reach people "not just because of their age, location and gender, but because of the people, places and things they love."

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