American Signature tapped The Richards Group as its agency of record. The furniture company has more than 125 stores in 18 states and five distribution centers. The Richards Group will be responsible
for branding strategy, creative, digital, social media and promotions. "We've made major improvements to our in-store experiences and expanded our service offerings," said Scott Binger, executive vice
president of marketing for American Signature, Inc. "We need a partner who can help us tell our brand story and build an emotional connection with our guests, while simultaneously drive sales."
American Signature spent $50.1 million on measured media in 2014, up from $39.7 million spent in 2013, according to Kantar Media.
