Around the Net
Marketers Are More Concerned With Branding Than Data: Experian
- Direct Marketing News, Thursday, June 4, 2015 2:54 PM
Forty-nine percent of marketers said that branding is their top concern, according to a new report from Experian Marketing Services. While last year 61 percent of respondents said that data management was their most significant challenge, this year only 36 percent of the respondents this year find it to be their greatest concern.
