• Luxury Daily, Friday, June 5, 2015 12:30 PM

Department store chains Neiman Marcus and Nordstrom are expanding their mobile commerce capabilities as launch partners for Pinterest’s upcoming Buyable Pins feature. Available for iPhone and iPad, Buyable Pins enables consumers to purchase items they admire without leaving the Pinterest application. This enables brands to generate sales as their followers are engaging and discovering pins on the app. “At Neiman Marcus, we pride ourselves on offering exceptional merchandise and extraordinary service,” said Natalie Bowman, vice president of media, Neiman Marcus Group Services, Dallas. “Pinterest is the perfect visual playground, it’s a place where the Neiman Marcus shopper can create her own personal look book, where she can mix  and match designers and make purchasing decisions that she can now act on quickly.

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