Around the Net
Shopper Futures Program Launching
- Mobile Marketer, Friday, June 5, 2015 12:30 PM
Mondelez International is rolling out the next generation of a program responsible for driving innovation in the marketer's mobile efforts by pairing entrepreneurs and retailers to transform consumer retail initiatives. The Shopper Futures program, which is a direct follow-up to the previous Mobile Futures initiative, aims to team up Mondelez’s many brands with companies from across the nation and Canada who focus on developing mobile-enhanced solutions to bolster approaches to retail challenges. Mondelez International has long been attempting to cement its status as a leader in mobile for consumer packaged goods brands, and may further highlight its contribution to the sector with this program.
