Commentary

Global Mobile Impact: UK Payments: $2 Billion a Week; China Commerce: $59 Billion; US Effect: $1 Trillion

Any regular reader here knows we look at the entire world of mobile commerce, both technologically and geographically.

Since we continually see a lot of research from a wide range of sources, some better than others, we try to discern what matters most at any given moment.

There’s been a recent wave of mobile commerce indicators from various parts of the world I’ve been noticing as of late, pointing to a continuing maturing of mobile markets all around the world. Some examples:

  • Mobile payments in the U.K. are rocketing, with Visa Europe projecting $2 billion a week of mobile payments by 2020.The average shopper expects to spend $41 on mobile each week in five years, $15 more than spent today. About a quarter (24%) say they will spend more than $77 a week using their mobile device by then.
  • Softbank recently invested $1 billion in Korea’s top e-commerce firm Coupang, which is essentially Korea’s Amazon. The company’s apps have had 25 million downloads and mobile accounts for 75% of its revenue and 85% of total traffic.
  • Chinese powerhouse Alibaba experienced a 352% increase in mobile revenue, driven by Alipay, its mobile payment platform. The Chinese mobile commerce market is now estimated at $59 billion, according to iResearch.
  • The mobile economy in Italy is booming, driven by increases in mobile device and content sales, mobile traffic data, mobile commerce and mobile payments, according to the Osservatorio Mobile Economy del Politecnico di Milano.

And those are only a few of the mobile commerce tidbits from around the world.

Mobile in the U.S, continues to go gangbusters, with Deloitte Digital projecting the mobile influence on retail sales hitting $1 trillion this year, as I wrote about here recently (Mobile Influence on In-Store Sales: $1 Trillion).

Add into the mix the Internet of Things (IoT), which Cisco and DHL project will generate $8 trillion in value over the next decade, and mobile commerce can be viewed in an even larger context.

The global mobile phenomenon has legs. And they are getting into a higher gear than walking.

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