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Advertisers Move Budget To Programmatic Video
- The Drum, Friday, June 5, 2015 6:57 AM
Advertisers are increasingly shifting spend from TV to online programmatic video despite having concerns about the discipline’s ability to provide an acceptable return on investment for offline sales, according to a study. Nearly seven in ten respondents to the Unruly Programmatic Video Pulse Survey revealed they had siphoned some of their TV budgets into programmatic video over the last year. In the UK, nearly a fifth said between 41 and 60% of their TV budget was now on programmatic video,
