• Luxury Daily, Monday, June 8, 2015 12:30 PM

British fashion and accessories house Burberry is helping readers of Departures’ mobile Web site give “with love” through a series of advertisements. With Father’s Day approaching June 21, brands are looking to establish visibility in the market by promoting items that can be gifted to the father figure in their consumers’ lives. Timely efforts are beneficial as they may inspire a consumer who comes across an ad to explore the brand’s offerings further since it is not aimless shopping, but rather purchasing with a loved one in mind.

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