• Mobile Commerce Daily, Monday, June 8, 2015 12:30 PM

Sprint, Kevin Harrington and Tommy Hilfiger are taking advantage of celebrity-obsessed consumers with a new mobile shopping application that encourages users to shop items celebs are wearing. StarShop is a new mobile app that allows users access to celebrity-favorite products, deals, tips, exclusive merchandise and video content, to leverage consumer interest in fame to drive product sales. The shopping app acts as a virtual mall, while using celebrity content, attempting to gain an advantage on the numerous other mcommerce apps available.

Read the whole story at Mobile Commerce Daily »