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Post Office Kickstarts Financial Services With Travel Campaign

The Post Office has launched a new campaign to drive awareness of its travel insurance and money services as part of what it calls a "long-term game plan in financial services." After launching a teaser video last week, the campaign will kick off today with a TV spot, "Holiday", which features InBetweeners star Simon Bird having his life "transformed" to a remake of Madonna's 80s hit "Holiday," when he picks up travel money from the Post Office.

Read the whole story at Marketing Week »

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