Around the Net
The Times' Tablet Audience Searches More, Facebooks Less
- The Times, Monday, June 8, 2015 6:32 AM
Developed in partnership with comScore and the Keller Fay Group, Project Footprint closely tracked the online and offline activities of 70 multiplatform subscribers to The Times over the course of a month. Key findings include how Times readers spend 63% more time online and visiting 57% more pages than the average Internet user. Times readers are also inquisitive, spending 372% more time with Google compared to the average Internet user but 56% less time with social network giant Facebook.
