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CNN Adds Courageous, In-House Ad Production Shop

Don’t call it an agency, but CNN is starting up an in-house ad production studio. In the spirit of native advertising, the move “reflects marketers’ growing desire for articles and videos that feel like editorial work,” reports The Wall Street Journal. “About a dozen staffers (made up of journalists, filmmakers and designers) will help launch the new unit, called Courageous.”

Read the whole story at The Wall Street Journal »

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