BIZ DEV: Boathouse Group Named AOR For WBUR

WBUR, Boston's NPR news station, tapped Boathouse Group to handle its marketing account, following a review. Allen & Gerritsen was the incumbent. PinSeeker Consulting handled the review. The agency is charged with brand strategy and positioning, creative development, social strategy and media strategy. New work is expected this fall. The radio station produces national NPR programs On Point, Here & Now, Only A Game and Car Talk, as well as a local daily newsmagazine, Radio Boston. WBUR spent $348,000 on measured media in 2014, up from $227,000 spent in 2013, according to Kantar Media.
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