Around the Net
Long-Form Video Catching On With Mobile Users, IAB Finds
- The Drum, Tuesday, June 9, 2015 6:38 AM
People are increasingly watching long-form video content via their mobile devices, rather than snack-size content, which could open up new potential for monetising mobile video, according to the Interactive Advertising Bureau (IAB)'s latest study. The report, unveiled today at the IAB's Digital Video conference in New York, polled 4,800 people across 24 countries. Of these, 36 percent said they watch mobile videos for longer than five minutes on a daily basis.
